Available now
Principal Product Designer
25 years of end-to-end product design across discovery, definition and design. Delivering measurable impact in complex and regulated product environments, with genuine AI fluency across the full design process.
AI-Native · Agentic Experience Design (AX) · Human-AI Interaction
What I Do
End-to-End Product Design
I work across discovery, definition, and design, from user research to shipped product, delivering measurable user and business outcomes in complex and regulated product environments.
Design Systems
Enterprise design system architecture, token structuring, Figma-to-code alignment, contribution and governance models, embedded WCAG 2.2 AA compliance.
Design Leadership
I operate as a player-coach, shaping design strategy and aligning stakeholders at senior level, while staying close enough to the work to drive quality execution and delivery.
AI in My Practice
AI is embedded in my daily workflow, designing with AI, and for AI.
AI-Assisted Design Practice
I use AI tools daily to assist my research and design practice. From research synthesis, market analysis, competitor benchmarking, and pattern recocognition, to rapid prototyping with complex interactions and data-heavy logic. Tasks that used to take days, now happen in hours, so we can move quicker and think more deeply.
Stack: Claude Code, Figma MCP, Cursor, Replit, Gemini
Continually revising other tools as they evolve: Figma Make, Google AI Studio, ChatGPT, Codex, Lovable, Perplexity, Co-Pilot
Designing for AI-Powered Products & Services
AI changes what UX has to do. Features that predict, generate and automate need clear mental models, honest error states and interactions that keep humans in control.
I bring experience designing for products where the interface has to make complex, data-driven behaviour feel simple and trustworthy.
View my portfolio for examples of AI-powered products and services I’ve designed.
Certified AI Facilitator
I’m a certified AI Design Sprints™ facilitator, running structured workshops that move teams from AI anxiety to AI fluency fast. Together we identify opportunities, conceptualise solutions, consider risk and define governance.
My Work
AI-powered Design Sprint opens up a £1.4m programme of work
85% increase in digital usage following self-service transformation
Design system accelerator cuts project spin up time by 75%
Who I’ve Worked With
Interested in Working Together?
I’m currently looking for remote or hybrid roles in the UK.
Will consider permanent, contract or fractional.