Gain momentum, enthusiasm and cross-team alignment
Get immediate feedback and validate your ideas with real users
Know you’re building the right thing before committing to spend
Design Sprint 2.0+
A traditional design and development process can take many months to build and launch a product into the market. That’s a long time to wait to see if it fits.
With a Design Sprint you can jump straight to the learning phase and know you’re building the right thing before committing to the full design and development costs.
Mine is an improved version of the Google Ventures Design Sprint, with revised activities and an optimised timeline that only requires your team to be in the room for 2 days.
In just 4 days?
Yes! And it works. The first two days we all get together to discuss the problem space and decide where to focus our efforts. We then generate ideas for potential solutions, before voting on which one to take through to prototyping.
On days 3 and 4 my team build the prototype and then test with a small group from the target audience. The results will inform what happens next:
- Enhance the prototype based on user feedback through an iteration sprint
- Develop a business case for a larger programme of work
- Move into development sprints to build out an MVP
- Or in rare cases, *bin the project!
pm: ideate on a mass of solutions
pm: Define the prototype with a storyboard
What are the benefits?
Validate your ideas early before committing to a lengthy and costly build process
Your team prioritise problems, ideate on solutions and decide — together
Opportunity vs cost
Don’t waste time and money building features your customers won’t use
What’s the investment?
What’s the outcome?
A prototype of a potential solution to your business problem
User testing feedback from the validation of the prototype with your target audience
Recommended next steps based on the user testing feedback
Documented report of the full sprint for internal sharing
Interested in a Design Sprint?
Not sure? Why not try my 1hr Decision Sprint first?
In just 1 hour I’ll take your team through a series of activities that will identify your biggest problems, prioritise them, and decide on an appropriate solution with actionable next steps.
I’ve been working at the forefront of web and digital product design since the late 90s, and specialising in user experience (UX) since the mid 00s. I’ve run dozens of design sprints since Jake Knapp (co-creator of the GV Design Sprint) published Sprint in 2016.
- I’ve run over 60 design sprints
- Certified Design Sprint 2.0 facilitator
- Over 25 years experience in digital design
- I’ve worked with organisations of all shapes and sizes, across a wide range of sectors, covering B2C, B2B, non-profit and enterprise.